It is not too late to start an Instagram account as a small business or non-profit. There is no such thing as late to the game for social media. The game is ongoing and your organization just needs to step up and join. Instagram is the second most engaged social media platform after Facebook, and many younger users feel it is number one. Instagram’s largest users are ages 18-29 (Pew Research Center).
The basics of a simple Instagram plan for your organization is to have one or more employees, who understand your business or goals, to start taking quality pictures on a regular basis. If your a non-profit, you may need more than one person, because you are mostly volunteers, and it will help in sharing the responsibilities and reminding each other to take pictures.
To begin, commit to taking one, quality picture per month, to post. As you get more experience, this can increase towards a picture per week. The picture needs to be high quality. Don’t use an old flip phone and like I did, read a book or take a class on basic photography. The content needs to be about your organization and relevant. Is your small business going to attend a public event? Take a picture of an employee at the event, perhaps in front of a sign for the event. The employee captures your organization and the sign captures the relevant event. If no sign is available, just mention in the post where your employee is and why your organization is there.
Be creative in your picture taking. Can your employee get a picture with a group of other people at the event? This will also help exposure, as others may post their own pictures or like yours. Can you get a picture of your organizations logo or mascot in a unique environment; at the beach, enjoying a Dodger game, or on a bus to your event. People are attracted to the picture first, then focus on the words and the organization behind it.
Lastly, get involved with your organizations Instagram account by following other’s accounts, liking their pictures and interacting in your ‘social’ community. Like it or not, the success of a business or non-profit is exposure. Social media, like Instagram, is an appreciable and enjoyable way to get exposed.
Bill Riegler is a Sales and Marketing Consultant Based in Ventura County, Bill@SandMguru.com